Channel Wedge™ · Humanda™ · Prymo LLC
Your marketing costs money.
Your clients already trust you.
Your clients already trust you.
Most business brokers spend thousands every month on marketing to reach business owners — the same business owners their existing clients know personally. Channel Wedge flips that equation. A sponsor funds your marketing completely. You introduce their platform to clients already in your pipeline. Your cost drops with every introduction.
$0/mo
Your cost at 5 enrollees
1,000
Contacts worked monthly
$5,000
Sponsor budget per month
One
Sentence introduction
What most brokers deal with
Paying $2,000–$8,000/month for marketing that generates cold leads
Cold leads who have never heard of you and do not trust you yet
An inconsistent pipeline that depends entirely on referrals and reputation
No structured way to add value to clients between deal milestones
Watching other platforms get introduced to their clients by competitors
What Channel Wedge provides
A sponsor covers your marketing costs — completely — in exchange for introductions
Prymo works a 1,000-contact list on your behalf, booking appointments to your calendar
Your only action: one sentence introducing the sponsor's platform at the right moment
Your monthly cost drops with every introduction — reaching zero at five enrolled clients
Revenue share begins after your cost reaches zero — you start earning back
Step 2 — The Model
How Channel Wedge works — in full.
The one-pager below covers the complete Channel Partner program — the three-party structure, what Prymo does, what you do, and the breakpoint schedule in detail. Read it fully. The ROI calculator in the next step personalizes these numbers to your practice.
Phase 1 Breakpoint Schedule — Your Cost at Each Milestone
BP0
0 clients
$5,000/mo
BP1
1 client
$3,000/mo
BP2
2 clients
$2,000/mo
BP3
3 clients
$1,250/mo
BP4
4 clients
$500/mo
BP5 — Free
5 clients
$0/mo ✓
Once you reach a breakpoint your rate is locked — even if an enrolled client churns. Enroll 5 clients and your marketing runs at zero permanently. Revenue share begins after the Free Tier.
Step 3 — Your Numbers
What does this look like for your practice?
Use the calculator below to see your exact breakpoint journey — what you pay at each level, when your marketing hits zero, and what your monthly and annual income looks like once Revenue Share kicks in. Toggle between Phase 1 and Phase 2 to see the difference, or use the side-by-side comparison to see exactly what early enrollment is worth.
Step 4 — Qualification
5 minutes. 8 questions. Honest result.
The scorecard assesses fit across four axes — deal type, your advisory role, relationship timing, and operational autonomy. Most brokers qualify easily. The few who do not save everyone time. Your result determines which path makes most sense in the next step.
Step 5 — Get Started
Review the contract. Generate it. Pay to activate.
Everything is on this page. Read the plain English summary of the CPSA next to the actual contract language. Fill in your details and generate your agreement. Then select your payment option to activate your account. Ops countersigns within 24–48 hours of receiving both your signed agreement and payment confirmation.
We show you the contract before you sign anything.
Plain English on the left. The actual legal language on the right. Same sections, same order. Click any section on either side to highlight the corresponding section on the other. Read both before generating your agreement.
Plain English
What it actually means
What This Agreement Is
A three-party agreement between you (the Channel Partner), Prymo LLC (the marketing facilitator who runs your calling campaigns), and Humanda LLC (the sponsor who funds your marketing budget). All three sign. All three benefit.
What You Do
Provide a calendar link and your NAICS codes. Prymo works a 1,000-contact list on your behalf every month and books appointments to your calendar. Your only client-facing obligation is one sentence introducing the Humanda platform to eligible clients at the right moment.
What You Pay
Your entry fee (Option 1: $1,500/month pre-beta rate, or Option 2: $2,000 one-time flat fee) plus a monthly marketing fee that drops with every enrolled client — from $5,000 at zero enrollees to $0 at five enrolled clients. Once you hit a breakpoint, that rate is locked — even if a client churns.
What You Earn
At the Free Tier (5 enrolled clients) your marketing cost hits zero permanently. From that point you receive revenue share on every active Enrollee's Platform License Fee paid to Humanda. The more clients stay enrolled, the more you earn back — passively.
Breakpoint Locking
Every breakpoint you reach is locked regardless of subsequent Enrollee churn. If you reach BP3 ($1,250/month) and a client leaves, your rate does not go back up. Breakpoints only move forward — never backward.
Confidentiality
You agree to keep the Channel Wedge program mechanics, Humanda's platform details, and all client and Enrollee data confidential for 12 months after this agreement ends. You cannot share the economics of this program with anyone who is not a party to it.
Non-Solicitation
For 12 months after termination you cannot use Humanda or Prymo's confidential information to solicit their clients, partners, or enrolled brokers. You can continue your own brokerage practice — you just cannot use their proprietary data to do it.
Termination
Either side can exit with 30 days written notice. You keep Revenue Share already earned on cleared Enrollee payments. Marketing Services stop at the end of the notice period. Your Breakpoint rate is forfeited on termination.
Governing Law
This agreement is governed by New Mexico law. Any dispute goes to AAA arbitration in Albuquerque, NM. You are not waiving your rights — you are agreeing on how disputes get resolved efficiently.
Who This Is For
Licensed brokers and M&A advisors who work with business owners in the preparation or active sale phase. You have existing client relationships. You are comfortable making a brief introduction. You are willing to be consistent. If that is you — this agreement is straightforward.
Legal Language
The actual contract text
Preamble — Three-Party Structure
"This Channel Partner Sponsorship Agreement is entered into by and among Prymo LLC ('Prymo' or 'Facilitator'), a limited liability company acting as the marketing company and sponsorship program facilitator; Humanda LLC ('Humanda™' or 'Sponsor'), a New Mexico limited liability company acting as the sponsor of the Channel Partner's marketing program and operator of the Humanda™ B-VDR platform; and Channel Partner, a licensed business broker or M&A advisor enrolled in the Humanda™ Channel Partner Sponsorship Program."
Article II — Channel Partner Obligations
"The Channel Partner shall: (a) provide a valid, publicly accessible calendar booking link within 5 business days of execution; (b) provide primary NAICS codes for list targeting; (c) make the one-sentence introduction to Enrollee prospects at appropriate client interaction points; and (d) submit enrollment notifications to Prymo within 48 hours of each introduction. The one-sentence introduction: 'As part of how I prepare every client for a transaction, I bring in a platform that captures the data buyers ask for in every deal — it protects their valuation before due diligence starts.'"
Article III — Payment Terms
"The Channel Partner shall pay Prymo the applicable entry fee prior to activation. Beginning in the first calendar month following activation, the Channel Partner shall pay Prymo the monthly marketing fee per the Breakpoint Schedule, on the 1st of each month. Payment by ACH or credit card on file. Option 1: $1,500/month pre-beta rate. Option 2: $2,000 one-time pre-beta flat fee."
Article IV — Revenue Share
"The Channel Partner becomes eligible for Revenue Share upon reaching and maintaining the Free Tier breakpoint. After reaching the Free Tier, the Channel Partner receives a percentage of the Platform License Fee paid by each active Enrollee to Humanda™ per the Revenue Share Schedule in Schedule A. Revenue Share is paid monthly, within 15 days following the month of confirmed Enrollee payment receipt by Humanda™."
Article III — Breakpoint Locking
"Once the Channel Partner achieves a Breakpoint, the corresponding reduced fee is locked — the Channel Partner shall not pay more than the locked Breakpoint rate regardless of subsequent Enrollee churn. Breakpoints may only be advanced, never reversed. The Channel Partner's Breakpoint position is determined solely by the cumulative count of Enrollees who have executed a Platform License Agreement with Humanda™ and made at least one cleared payment."
Article VI — Confidentiality
"The Channel Partner shall hold all Confidential Information in strict confidence during and for 12 months following termination of this Agreement. Confidential Information means any non-public information relating to the Channel Wedge™ program mechanics, Humanda™'s B-VDR platform, Prymo's marketing methodology, program economics, and all client and Enrollee data disclosed in connection with this Agreement."
Article VI — Non-Solicitation
"For a period of 12 months following termination of this Agreement, the Channel Partner shall not use the Confidential Information of any Protected Party to directly or indirectly solicit, recruit, or do business with any client, Enrollee, Channel Partner, or employee of Prymo or Humanda™ with whom the Channel Partner came into contact through this Agreement."
Article V — Term and Termination
"Either Party may terminate this Agreement without cause upon 30 days' prior written notice. Upon termination: (a) Marketing Services cease at the end of the notice period; (b) accrued Revenue Share on cleared Enrollee payments is payable through termination date; (c) Breakpoint rates achieved are forfeited upon termination; (d) confidentiality and non-solicitation obligations survive termination for 12 months."
Governing Law & Arbitration
"This Agreement shall be governed by the laws of the State of New Mexico, without regard to conflict-of-laws principles. Any dispute arising under or relating to this Agreement that is not resolved through good-faith negotiation shall be submitted to binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules, in Albuquerque, New Mexico, before a single arbitrator."
Channel Partner Qualification
"Channel Partner represents and warrants that: (a) Channel Partner holds all licenses required to operate as a business broker or M&A advisor in their state(s) of operation; (b) Channel Partner is in compliance with all applicable federal, state, and local laws; (c) Channel Partner has the full authority to enter into and perform this Agreement; and (d) execution of this Agreement does not violate any other agreement to which Channel Partner is a party, including any franchise or institutional affiliation agreement."
I have read and understood both columns. I understand the three-party structure, the breakpoint schedule, the payment terms, the revenue share eligibility, the confidentiality obligations, and the termination provisions described above.
Talk First
Book a Consultation
Prefer to ask questions before signing anything? Book a 20-minute call with a team member. We will walk through your specific practice, deal mix, and timeline.
Usually available within 48 hours
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Sign the CPSA Directly
Ready to proceed? Fill in your details below, generate your Channel Partner Sponsorship Agreement, and sign it. Ops countersigns within 24–48 hours.
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